Nudging student recycling behaviour: An experimental study in Kazakhstan and UK higher education

We study the effects of influencing recycling decisions young people in UK and Kazakhstan Universities using a public good experiment with an information nudge (through video) peer effect nudge. recycles approximately 15% its municipal waste, compared to almost half UK; however, surprisingly, overall contributions are significantly higher from Kazakh students those students. An video on prompts contribute more while no such is found This suggests that may perceive themselves be capable despite less sophisticated system UK. A strong seen across both countries. The highlights importance subjective norms through likelihood siblings. wider implication emerging economies’ educational institutions have latent positive environmental practices developed nations could learn from. has implications for development as well national policy frameworks.